An initiative of great social impact
Novibet and Giannis Antetokounmpo join forces for a good cause. The company's new Corporate Social Responsibility program, titled "The GiANT Heart", based on the values of social contribution, hope, and second chance, aims to positively affect the lives of many through a series of meaningful initiatives & collaborations. The "GiANT Heart" is on a mission to provide multi-level support to vulnerable social groups & help Institutions and Organisations with exemplary social work.
The first stop of the 'The Giant Heart' initiative is the support of the truly admirable work of the "ELPIDA Association of Friends of Children with Cancer", which provides a holistic framework of support for children suffering from cancer and for their families.
Giannis Antetokounmpo and Novibet enhance the equipment of the "Marianna V. Vardinoyannis-ELPIDA" Children's Oncology Unit, by offering a state-of-the-art Vein Viewer machine. At the same time, Antetokounmpo branded gifts were handed out to all children of the ELPIDA Association. Giannis Antetokounmpo quoted: “After many years, when my basketball career will have come to an end, what I’m dreaming of is for the name Antetokounmpo to be remembered not for my basketball achievements, but for my family’s social contribution to those in need. There’s nothing greater than this!
Together with Novibet, we plan a series of activations to support organisations in Greece that reflect the values of social responsibility & contribution. We are highly committed to building a community for the younger ones where equal opportunities are being greatly fostered. We are on a mission to provide support, courage & hope to the next generations, while, at the same time, creating new opportunities for them".
I am happy that this "journey" of social contribution with Novibet is starting with a donation of state-of-the-art medical equipment to the "Marianna V. Vardinoyannis-ELPIDA" Children's Oncology Unit. Frankly, there are no words to describe the sacredness of the mission and contribution of the Association. So, enough with the words and let's get directly to actions”. Mrs. Marianna V. Vardinoyannis, President of the "ELPIDA-Association of Friends of Children with Cancer" said: "I feel very excited that Giannis Antetokounmpo, with the critical support of Novibet, stands once again, by the side of ELPIDA and our children! Giannis has made us all proud of his ethos. For all of us at ELPIDA Association, he has been a valuable friend and a great ally in our great fight against children’s cancer for many years. His personal path is a bright beacon for all our children, reminding us that we should never give up! I thank Giannis and Novibet from my heart, for their touching initiative to support us”.
George Athanasopoulos, CEO of Novibet, quoted: “Our collaboration with Giannis Antetokounmpo for the creation of an integrated Corporate Social Responsibility initiative, marks a new chapter of social contribution for our company. We share the same dedication to meaningful actions with Giannis . We are proud of Giannis’ confidence in our common vision. With this initiative, we set the standards very high as we aim to jointly implement initiatives of practical support for the society as a whole. At the same time, I am equally proud that the ‘The GiANT Heart’ initiative sets off with the support of ‘ELPIDA’, an Association with inspiring and timeless social contribution”.
