Since May 2021, the Giant Heart, Novibet’s social responsibility initiative, has embarked on an admirable journey full of actions embodying the essence of social contribution. With a profound sense of responsibility, the Giant Heart has left its positive mark on Greek society. True to its values, it highlights the power of solidarity and love through actions focused on Sports, Society, and the Protection of Stray Animals.
Sports
The Giant Heart recognizes the invaluable role of sports in shaping character and strengthening community bonds. Since its inception, the initiative has renovated fifteen sports facilities, providing modern and safe spaces to support and nurture young athletes. Moreover, eleven football academies have received significant support, giving hundreds of young people the opportunity to develop their skills and pursue their dreams in sports. Additionally, the “A Ball for Every Child” program has distributed over 1,000 balls to children, filling neighborhoods and schoolyards with joy, motivation, and inspiration.
Society
Social contribution lies at the heart of the Giant Heart’s mission, born to address the real needs of people and communities. Over four years, the initiative has implemented more than fifty social contribution actions, bringing meaningful and positive changes to vulnerable groups. At the same time, eighteen organizations, recognized for their social work, have been supported through Giant Heart’s efforts. Through collaborations with eighteen municipalities across Greece, the initiative has assisted local needs, providing support to over 10,000 individuals.
Protection of Stray Animals
The Giant Heart’s care extends beyond people; it also embraces our most vulnerable friends, stray animals. To date, more than 1,000 stray animals have received care, food, and protection. Additionally, fifteen special wooden shelters have been created in various cities to house and feed stray animals. With these actions, the Giant Heart demonstrates its dedication to harmonious coexistence with all living creatures, fostering a culture of responsibility and care.
The Values Guiding the Giant Heart
The Giant Heart serves as a living example of the power of humanity and collective action. Since day one, the initiative has bridged the gap between community needs and the strength that emerges from collaboration. Through actions that inspire, mobilize, and empower, the Giant Heart cultivates a legacy of social solidarity that endures.
Looking toward the future, and with program ambassadors Kostas Tsimikas, Giannis Konstantelias, and Thomai Vardali, Novibet is committed to strengthening and expanding the Giant Heart’s efforts. The vision is clear: to positively impact even more lives, empower communities, and create a world filled with hope, solidarity, and equal opportunities for all.
WE ARE SOCIAL
